Wednesday, January 13, 2010

Why Hoodies are Cool

Hooded sweatshirts, often referred to as "hoodies" now hold a permanent place in fashion. The hoodie was a piece of clothing that started out primarily as workout wear. These days you see hoodies all over the place. Companies like DJ Premium and Dr. Jays sell an enormous amount of them ranging anywhere from a simple $20 bill to $100. Why has the hoodie become so popular? Let's take a look at who wears them the most.

The hoodie is definitely geared toward the younger generation. This new industry of urban style clothing has definitely taken the lead in the production and marketing of this style of clothing. The trend can be traced back to rappers who wore them as a way of looking sinister. Now the trend has taken off and any urban clothing enthusiast would have at least one hoodie in their wardrobe. Famous hoodie brands include Christian Audigier, LRG, and BAPE (Bathing Ape). These clothing designers know what the young crowd want - unique designs that give the individual a sense of personal style.

Hoodies are no longer just popular for males. Clothing designers have created hoodies that fit the frame of young women as well. These types of hoodies do not fit the same way a guy like his hoodie to fit. They are more form fit to the female figure. Hoodies for women are made to fit a woman's frame to still accentuate her figure. The new look of outerwear is here. Hoodies look cool with any other clothing and have been accepted and normal casual wear everywhere.

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